IMC

How we work

First Steps

We begin by understanding your business, service offerings and unique selling points in the same way that your sales and marketing people do. We then drill down into your knowledge base to develop compelling messages that are tailored to the most appropriate targets and decision makers.

Research

We share data cooperatively with our clients and undertake research where appropriate to identify the key stakeholders within your target sectors both vertically and horizontally.

Our Approach

The way that we work for our clients is indistinguishable from that of your employees. We present ourselves as part of your business, typically as your ‘client relations’ arm. We use your letter heads where appropriate, marketing collateral, email address and internal knowledge to engage with prospects in a totally transparent way. For all intent and purpose, we act as our client.

Solutions for client challenges

Almost without exception, sales teams are governed by the 80/20 rule. All sales teams have their top performers who account for roughly 20% of the headcount but provide 80% of the revenue. The challenge is to drive more revenue from the remaining 80% of the headcount. This comes down to developing a healthy sales pipeline of convertible prospects. This is what we do for a typical client. We love prospecting and work tirelessly, passionately and diligently to address the prospect pipeline shortfall of the sales team and therefore deliver a positive impact on our clients’ business growth objectives

New starters often negotiate a guaranteed commission element for an agreed timeframe. It is important to get these people selling to potential clients at the earliest possible opportunity. We ensure that new starters are busy, motivated and involved in the sales process to ensure their success and that of our clients.

Even top salespeople can be confronted with the feast/famine syndrome where large sales bids are involved. The amount of time consumed in winning a major contract sometimes results in a decline of their sales pipeline when the deal has been struck. We address these challenges by ensuring that new opportunities are available to keep them focused on future wins.

n the professional services sector, negotiations are often handled by highly knowledgeable individuals who don’t come from a new business sales background. They are sometimes either uncomfortable or lack the skills to gain face to face selling opportunities with new clients. We work to assist these professionals to achieve their new business goals.

There are very few people I have met who have the ability to summon enthusiasm in other people for future meetings the way that IMC can. They really get what their clients are about and how to communicate their sales message to prospects in a professional, ethical and effective way. IMC are a delight to work with and the best in the business.

Sophie Bennett Mentor for Driven Entrepreneurs